Third Thursdays with the ICTR Lecture Series
How to Utilize the Recruitment Innovation Unit (RIU) to Advance Research Participant Recruitment
The ICTR Recruitment Innovation Unit (RIU) provides advice and guidance to help investigators and research staff identify and address recruitment barriers. Speaker, Cassie Lewis-Land, MS, CCRP, program administrator of the RIU, will review the methods used to do so.
Attendees will learn:
- ways that the MyChart Recruitment Service uses computational phenotyping to accurately identify and engage potential study participants sending direct to patient communication (MyChart, and email outreach)
- the customized tools, services, and trainings for effective recruitment available through the RIU including social media campaigns for recruitment and research recruitment print and digital design services
- how using Twilio platform can help you reach and stay in contact with your participants via sms messaging and more